Luna Technologies Privacy Policy

Welcome to (the “Site”), a website operated by Luna Technologies (“Luna”, “we”, “us”, or “our”), a division of Luna Innovations Incorporated.  Our Site provides users (collectively, “you” or “your”) with an opportunity to learn more about and purchase our products, as well as a number of related services (collectively, the “Services”).  We know you are concerned about your privacy, so we developed this privacy policy (“Privacy Policy”) to explain how we collect, use, and disclose information from and/or about you, whether you are simply visiting our Site or whether you making a purchase.


So we are clear about the terminology we are using, when we use the phrase “Personal Information” in this Privacy Policy, we mean contact information (e.g., name, address, email address, or telephone number) and any other non-public information that is used or intended to be used to personally identify an individual. When we use the phrase “Anonymous Information” in this Privacy Policy, we mean information that is neither used nor intended to be used to personally identify an individual.


The Site is not directed to children and children are not eligible to use our Services.  Protecting the privacy of children is very important to us.  We do not collect or maintain Personal Information from people we actually know are under 13 years of age, and no part of our Site or Services is designed to attract people under 13 years of age. When the Site does collect age information, and users identify themselves as under 13, we will take steps to remove that user's Personal Information from our databases and to prevent the user from utilizing the Site and the Services. Additionally, if you are under 18, you may not purchase any products from the Site.


How We Collect Information. 

Personal Information

In general, the Personal Information we gather enables us to process your orders, to provide the Services to you.  We collect Personal Information that you submit to us voluntarily when you register or order products. To create an “Account” with a user name, we require that you provide certain Personal Information, including your name, email address, and affiliated institution.  To place an order on the Site, we will require additional information from you, including your mailing address and phone number. All purchases on the Site are processed by our service providers who collect your credit card information directly, and we will not have access to or see your credit card information as part of such transaction.


Anonymous Information

As you use the Site or Services, certain Anonymous Information may be passively collected and stored, such as your Internet protocol address, browser type, and access times.  We may also use Cookies (as defined below) and navigational data like Uniform Resource Locators (URLs) to gather information regarding the date and time of your visit and the products and information for which you searched, viewed and/or added to your cart. “Cookies” are small pieces of information that a website sends to your browser while you are viewing a website.  We may use both session Cookies (which expire once you close your web browser) and persistent Cookies. One of the ways we use Cookies is to deliver You can instruct your browser, by changing its options, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. If you do not accept Cookies, however, you will not be able to purchase any products through the Site.


Disclosure – Usage of Third Party Cookies

We may use a third party tracking service such as Google Analytics to track and analyze Anonymous Information from users of our Site. Such third parties may use Cookies to help track user behavior. The use of these Cookies by third parties is not covered by our Privacy Policy. We do not have access or control over these Cookies.


How We Use Information. 

Personal Information

We will use your Personal Information to:

·        Administer your Account;

·        Process your payments and fulfill your orders;

·        Provide you with Services and customer support;

·        Tailor the features, performance and support of the Site or Services to you;

·        Market our products and services to you and those of third parties we believe may be of interest to you;

·        Respond to your requests, resolve disputes and/or troubleshoot problems;

·        Improve the quality of the Site and the Services; and

·        Communicate with you about the Site and the Services.


We may also use your Personal Information to create Anonymous Information records by excluding information that makes the information personally identifiable to you. You can opt out of receiving certain communications from the Site such as our newsletter by clicking the “Unsubscribe” link at the bottom of each email or emailing us at Please note that even if you unsubscribe or opt-out, we may still send you order, Site and Service related communications (e.g., emails related to your orders or comments).


We will not sell or rent your Personal Information to a third-party vendor.


Anonymous Information

We may, through our use of Cookies, keep you logged into our Site, track your session history, and tailor content and advertisements to you. We may use your Anonymous Information to analyze usage patterns so that we may enhance the Site or Services and improve our internal operations and the content of our software.  With your consent, we may combine such data with certain of your Personal Information. We may also de-identify or anonymize your Personal Information (thereby creating Anonymous Information).  We may use your Anonymous Information to analyze usage patterns so that we may enhance the Site or Services, improve our internal operations and the content of our software, notify visitors about updates to our Site or Services, and improve the efficacy of our  content and advertisements that appear on the Site.


How We Disclose Information.

Personal Information

We may disclose certain Personal Information:

·        To third party vendors who help us provide the Services or the Site, including vendors that process purchases for us;

·        To third parties to whom you ask us to send Personal Information;

·        To a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, “Affiliates”), in the event we have such Affiliates in the future, in which case we will require our Affiliates to honor this Privacy Policy;

·        To a company that merges with us, acquires us, or purchases our assets, including in bankruptcy, in which case such company may continue to process your Personal Information as set forth in this Privacy Policy; or

·        If we believe in good faith that such disclosure is necessary to (i) resolve disputes, investigate problems, or enforce our Terms of Use; (ii) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (iii) protect and defend our rights or property or the rights and property of you or third parties.


Anonymous Information

We reserve the right to disclose Anonymous Information publicly without restriction, including to third party vendors who may help us enhance or provide the Site or Services or to third parties.


Information Disclosed to Third Parties

This Privacy Policy addresses our use and disclosure of information we collect from and/or about you on the Site or through the Services.  If you disclose information to others, including payment processors, different rules may apply to their use or disclosure of the information you disclose to them.  The use and disclosure restrictions contained in this Privacy Policy will not apply to any third party.  We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.


The Site may contain links to other websites that are not owned or controlled by us, including our partner sites. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our Site and go to another site.  During this process, another entity may collect Personal Information or Anonymous Information from you. The Site may also contain links to other websites controlled by us but which operates under different privacy policies. Please review the privacy policy of any new website you visit.


Updating and Controlling Your Information.

If you have an Account with us, you may update certain of your Personal Information on our Site. You may also email us at You may request deletion of your Personal Information by us, but please note that we may be required (by law or otherwise) to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete Personal Information, it will be deleted from the active database, but may remain in our archives and we may also retain Anonymous Information about your use of our Services.  Once we disclose some of your Personal Information to third parties, we cannot access that Personal Information any longer and cannot force the deletion or modification of any such information by the parties to whom we have made those disclosures.


Changes to this Privacy Policy.

This Privacy Policy is subject to revision from time to time on a going-forward basis.  We will post any revised version of the Privacy Policy on this page.  If we make any material changes to it, we will also send you notice to the last email address you have provided to us.  Continued use of our Services following notice of such changes will indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.


Online Privacy Policy Only

This Privacy Policy applies only to information collected through our Site for product orders and not to information collected offline or through other services provided by Luna.


This Policy was last revised: January 31, 2013